To its fans, the supermarket chain Whole Foods Market is proof that green shopping can be glamorous. But its critics claim the store has got greedy and betrayed its organic ideals. And now it's moving into coming to Britain as well. By Alex Renton, The Guardian, March 27, 2007
'Love where you shop!" proclaim the signs at the entrance to the vast branch of Whole Foods Market in Austin, Texas. Yeah, right, you think. You wouldn't get that sort of tosh at Tesco - they couldn't take the ridicule. But shopping at America's only natural foods superstore chain is seductive in a way no British aisle-basher has ever known.
