The Organic Consumers Association has been working to educate and mobilize consumers and retailers (for example Starbucks) to boycott milk and dairy products derived from Monsanto's recombinant (genetically engineered) Bovine Growth Hormone. The synthetic hormone is banned in most of the world, due to its links to prostate and breast cancer. Although it is still being injected into thousands of dairy herds in the U.S., grassroots pressure from health-minded consumers and public interest groups, like the OCA, have caused Starbucks, Chipotle, and many supermarket chains to put pressure on their dairy suppliers to stop using the drug.
Monsanto is furious that OCA and our allies have educated consumers about the dangers of rBGH, but with recent polls showing 80% of consumers concerned about artificial hormones in their food, there's little that the biotech giant can do to stop rBGH from being driven off the market.
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