Big Pharma is already girding for battle against the filmmaker's latest effort, due in theaters this month. Will the new flick spur change in the U.S.?
By Ron Grover, Business Week, June 4.
He's rumpled, a little coarse, and shoots from the hip. But Michael Moore, the irreverent force behind such politic-bending documentaries as the gun control manifesto Bowling for Columbine and the anti-war anthem Fahrenheit 9/11, knows how to stir the pot. Just wind him up, and ole Michael will fire away at entrenched political or corporate interests, no matter their size.
Little wonder then that the health-care establishment is bracing itself for the release of Moore's next film, the decidedly anti-medical industry Sicko. Moore will begin stumping for his film this week, with a June 5 appearance on Oprah Winfrey's show and then late night chats with David Letterman and Jay Leno. The movie, which is scheduled to hit theaters June 29, wowed audiences in Cannes last month, even reducing some to tears during a heartfelt scene in which an infant dies because she can't get medical care.
Now, the big test: Can 113 minutes of sharp-edged film help change the U.S. health-care system for the better? Fierce political debates over health-care reform have accomplished virtually nothing in recent years, but Moore is determined to make sure this time is different. "Do you know of anyone who hasn't had a problem with the insurance company, or getting some procedure covered?" he asks. "Anyone who sees this film will understand exactly the mess we're in right now."