When the City of New Orleans decided to educate its residents about the importance of eating healthfully, experts decided to include both positive messages as well as a stronger "anti-junk campaign." The television and radio ads convey the message "Don't Buy Junk", using dark humor, such as this billboard, which shows tubing from a soda can being injected into an arm. (This is the strongest ad of its kind I've seen.) But after the folks from Steps to a Healthier New Orleans placed four billboards around town, they were asked by the city health department to take them down. Apparently, a representative from Coca-Cola complained loudly to both the New Orleans city council president and the city health director, both of whom caved to the pressure.