Tuesday, February 27, 2007

Coke Thwarts Health Messages in New Orleans

When the City of New Orleans decided to educate its residents about the importance of eating healthfully, experts decided to include both positive messages as well as a stronger "anti-junk campaign." The television and radio ads convey the message "Don't Buy Junk", using dark humor, such as this billboard, which shows tubing from a soda can being injected into an arm. (This is the strongest ad of its kind I've seen.) But after the folks from Steps to a Healthier New Orleans placed four billboards around town, they were asked by the city health department to take them down. Apparently, a representative from Coca-Cola complained loudly to both the New Orleans city council president and the city health director, both of whom caved to the pressure.

read more (InformedEating.org)