Thursday, November 15, 2007

The American Green House

Mass-market retailers are offering more eco-friendly home furnishings

by Ernest Beck, Business Week, Nov 5.

Eco-conscious consumers can buy their organic milk at mass-market retailers like Target, and now, they can pick up an eco-friendly bookcase there, too. As the greening of the American home continues, major retailers are betting that sustainable home furnishings, will be next on the green shopping list.