Some Things Aren't as Green as They Seem

Eviana Hartman, Washington Post, October 28, 2007

Green really is the new black: Goods from food to fashion are becoming environmentally trendy. The downside? Many products and services appear Earth-friendly but aren't much different from their conventional counterparts. While there are many shades of green -- and it's impossible to avoid consuming the planet's resources -- it helps to know how to separate fact from fiction.

A few tips to avoid greenwashing.