One of the questions we considered when opening Organic Connection, was whether we would have to offer refined grain products (e.g. white flour & white rice) to keep potential customers happy. A common business aegis is you got to give the customers what they want. Well, this didn't really sit well with us. We thought it better to offer people want they NEED.
So, we choose to offer only brown rice in our store. We have short-grain, we have long-grain, we have jasmine, basmati, sweet & wehani - all of them in their whole grain forms; no white rice. Why not?
Nutritionally, whole rice is overwhelmingly superior to white rice:
- Dietary Fiber - > 300% more
- Vitamin E - 200% more
- Potassium - 100% more
- Magnesium - 200% more
- Protein - 20% more
- Selenium - 20% more
- B Vitamins - all more than 30% higher
- Zinc - 20% more
- Calories - equal
- Carbohydrates - equal
Nutritionally, the choice is a no-brainer. What about flavor? Well, whole rice has more flavor characteristics than white rice. It simply makes sense.