Consider the word "organic." I suspect that readers of this journal would conjure up an incredibly wide range of images. Maybe it was the restaurant patronized last night. How about nutritionally superior and locally farmed produce? Others might find themselves going right to what their youthful consumption of heavily processed, pesticide exposed, highly preserved fast food has wrought. For some it brings to mind a culture of garden, home and family. And, yes there are many who visualize market share, mergers, and investment opportunities when the word is spoken. How can one word evoke such a wide range of responses?
I think some of the images might be framed according to age, maybe location (urban or rural) and of course "the day job." Then again maybe I'm wrong. "Organic" has been in the news almost daily over the last several years and perhaps readers of this publication are far more advanced in their thinking: industrial vs. artisan organic; regulatory or legislative "organic"; or, maybe even "beyond organic".